Article written by Peter G. Miller
At First the Task Seems Daunting -
You haven't sold a home before, the market looks complex, and what worked for owners 10 or 20 years ago seems inappropriate today.
What steps should you take? Here's a baseline list to get you started.
YOU CAN DO IT!
Other owners have done it and so can you.
DEFINE YOUR GOAL
Do you want the highest sales price -- or the biggest check at closing? They're not necessarily the same. Imagine that two homes sell for $300,000, but one owner pays 2 points and agrees to replace the roof. The owner who sold without such costs got a bigger check at settlement.
The bottom line: To have a successful sale you need to look at both price and terms -- you must have a strong negotiator in your corner.
TIMES HAVE CHANGED
Today's real estate marketplace is radically different when compared with 10 years ago. Purchasers now use the Internet, receive seller disclosure forms, get home inspections, and are routinely represented by buyer brokers. The result is that buyers can be better prepared than in the past.
SPARKLE AND SHINE
Imagine going to a supermarket and seeing dusty fruit or aisles filled with old shelving and cans. It doesn't happen because the grocery store knows how to present its goods. Sellers must do the same. Get rid of things you don't want to move, organize closets and storage areas, and clean everywhere.
Buyers expect everything to work. Home inspections are now entirely common and what buyers miss home inspectors will catch. Fix and paint things now and they won't be an issue in the future.
When buyers see your home, it's show-time. They want an environment where they can see themselves. Give them a show where everything is painted, arranged, and attractive? a home where the only issue is when to move in.
HOW'S THE MARKET?
Real estate is local. Your broker can explain current market trends in your community, including what's selling, what isn't selling, and why. This information is central to getting the best possible price and terms.
KNOW YOUR RIVALS
Your property will be competing with other homes for buyer attention. Ask your broker how to be competitive -- and how to have an edge.
WHAT TIME IS IT? MARKETS DIFFER BY LOCATION AND TIME
When interest rates are low and the local job base is growing, it's great to be a seller. But when times are slack and mortgage rates are rising, homes also sell. In 1981, when the prime rate topped 20 percent and the population was smaller, 2.4 million existing homes were sold. The trick is to be realistic, to get as much as market conditions will allow.
UNDERSTAND THE PLAN
Real estate marketing involves far more than a sign in the yard and an ad in the paper. Successful brokers use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances.